Hot Chocolate 15/5k

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While I was working for RAM Racing, their flagship event was (and is) the Hot Chocolate 15/5k. It’s a huge event with tens of thousands of runners, some giant inflatable marshmallows, and bazillion gallon vats full of chocolate.

Below, you can find a print collateral piece I put together for potential sponsorship under the direction of the Sponsorship Manager. While this is not my favorite work, I like this piece for a couple of reasons.

First, the packaging. The piece itself was packed up in a super soft yet sturdy paper envelope. The enveloped opened dramatically, revealing a motion-blurred runner’s point-of-view. Inside the envelope was a printed booklet, and my second favorite thing about the piece, a digital file on a thumb drive shaped like a chocolate bar. View the deck below.